Educational Initiatives (EI) India
Educational Initiatives (EI) is an educational products company that leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. EI’s vision is to create a world in which children everywhere learn with understanding. Its goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.
EI builds products that focus on diagnostic assessment and personalized learning through a scientific approach. Its flagship school assessment solutions, ASSET & Detailed Assessment are taken by more than 400,000 students each year in India and overseas. Its customised learning solution, Mindspark, is computer based & adaptive learning, and helps over 100,000 students learn Mathematics and English each year. EI has worked with more than 10,000 schools and 14 million students to improve their learning outcomes.
EI’s current work includes using state-of-the-art machine learning and artificial intelligence tools to define each child’s learning path and aligning it with her education goals and career aspirations. EI believes that a new Science of Learning – a body of knowledge and research on how students learn – is needed to revolutionise education and that its own work lays the foundation for such a science.
EI’s clients have included Google Inc., Global Innovation Foundation, P&G, leading schools across India and the Middle East and a number of state governments and national governments. Its work has been reviewed by researchers at MIT, Stanford, Harvard and featured on the cover of the Economist and India Today magazines.